Link Building Case Study for a Digital Business Card SaaS – From 0 to 658+ AI Citations Across 5 Platforms

About Wave Connect

Industry: SaaS / Business

Product: Digital Business Cards

Engagement start: May 27, 2024

Service provided: SaaS Link Building and Digital PR

The Challenge

When Wave Connect reached out to our SaaS link building agency, their goal was clear: they wanted to establish themselves as the top provider of digital business cards— the company that everyone turns to for this innovative solution. They were seeking more signups and increased demo requests for their SaaS.

However, they faced a significant challenge: their website wasn't ranking for the main keywords that defined their business, such as "digital business card." Their branding was virtually invisible online, and they also needed to target additional important keywords like "electronic business card" and "best smart business cards."

The Goal

• Establish Wave Connect as the number one provider of digital business cards.
• Increase their referring domains and domain authority.
• Boost website traffic.
• Rank well on LLMs and AI search answers.
• Increase sign-ups and demo requests for their SaaS.

The Strategy

To ensure Wave Connect was cited in AI searches and LLMs and ranked well for their key terms (such as "digital business card" and "electronic business cards"), we implemented five main strategies tailored specifically for them:

01 Digital PR

We published articles on highly authority websites, including TechCrunch. Through in-depth data research, we created valuable and informative content, positioning Wave Connect’s brand effectively. This resulted in a citation and link back to their website.

02 Expert commentary 

We leveraged the expertise of George L. Hage, the CEO of Wave Connect. He shared his insights on conversational marketing, and this expert commentary earned a link from LiveChat.com, boosting both the branding and rankings for their main keywords.

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03 Linkable Assets 

We created valuable statistics pages like "Business Card Statistics," optimized for search engines. This effort garnered 103 organic links and 69+ referring domains. An example of a linkable asset is Top 35 Business Card Statistics List, which helped getting organic links from highly relevant websites.

04  AI citation and Listicle Links

We targeted existing ranking articles, such as “Best Digital Business Cards on the Market,” and ensured Wave Connect was cited in these listicles and roundups. As a result, AI algorithms began referencing Wave Connect as one of the top digital business card providers.

05 Backlinks from HR, Business Automation related SaaS businesses, sales Automation

1. We focused on acquiring backlinks from HR business automation and sales automation SaaS companies. These high-quality, relevant links sent a strong signal to Google, reinforcing Wave Connect’s authority and relevance within the SaaS space.

THE RESULTS

• Keyword Growth: Wave Connect went from almost zero keywords to over 1,000 keywords ranking, with more than 650 keywords in the top 3 positions.
  
  

• AI Citations: Initially, Wave Connect had zero AI citations. After implementing our strategies, they secured more than 160 AI overviews in Google, 228 in ChatGPT, 87 in Perplexity, 140 in Gemini, and 43 in Copilot.

• Backlink Profile Growth: Their backlink profile experienced substantial growth, increasing from a nearly nonexistent Domain Rating (DR) to a DR of 70. They gained 2,000 referring domains and nearly 30,000 backlinks.

• Organic Traffic Increase: Wave Connect saw a rise in organic traffic, reaching 7,000 visits.

• Top Rankings: They secured the top position for "digital business card" and "best smart business card," and ranked third for "electronic business card." Their branding visibility improved dramatically, solidifying their position as the leading digital business card company.

More Sign-ups and Demos: As a result of improved visibility and ranking, Wave Connect experienced a significant increase in sign-ups and demo requests for their SaaS.